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Regional Strategy for Social and Behaviour Change Communication : Executive Summary

The regional project for Sahel Women’s Empowerment Demographic Dividend (SWEDD) aims accelerating the demographic transition in order to create the conditions for capturing the demographic dividend and reducing gender inequalities in the Sahel region.  

To achieve these goals, one of the strategies adopted is to conceive and implement a Communication for Social and Behavioral Change (SBCC) aimed at increasing the demand for reproductive, maternal, neonatal and child health services and nutrition (SRMNIN) through the transformation of norms, attitudes and social practices that impede their use.

It is within this framework that a regional and national Communication Strategy for Social and Behavioral Change has been developed to empower women and girls, in the six SWEDD countries (Burkina Faso, Chad, Ivory Coast, Mali, Mauritania and Niger). Its development has benefited from the participation of all SWEDD stakeholders, making it a consensual document that reflects the major concerns of the six countries.