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Study on the Social Media Campaign #Fagaru Jotna

Study on the Social Media Campaign #Fagaru Jotna
Study on the Social Media Campaign #Fagaru Jotna

Publisher

Number of pages

43

Author

UNFPA Senegal

Publication

Study on the Social Media Campaign #Fagaru Jotna

Publication date

04 March 2016

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As access to internet becomes increasingly widespread in Senegal, Social networks are attiring more and more people. In 2013, almost 6% of the population were active Facebook users, and every day approximately 3,500 Tweets Were produced in the country. Around 2 million Senegalese used internet and at least 75% of them were enrolled at social media platforms. The most utilized social Media among the Senegalese is Facebook; in 2014, 57% of the country’s active Internet users had a Facebook profile. Second most popular social network is YouTube (24%); third is Google+ (23%) and fourth comes Twitter (16%). 

Senegalese youth are active Internet users and accustomed to search for Information through ICT. Insufficient Access to Internet and slow connections, especially in the rural areas, hinder the access to internet and Social media. Nonetheless, Thierno Dieng et all. (2014) note that Senegalese youth regard internet as an important source of information, especially when it comes to finding answers for questions about reproductive health.